For both companies and customers, mobile apps are lifesaving. Customers want to access brand information or even shop anytime and anywhere, while businesses want to take every opportunity to increase their sales volume and get a thorough understanding of consumer behaviour.
From the classic methods of promotion, such as brochures and sales catalogues, marketing has evolved. Nowadays, with just one mobile application, you can see how a customer interacts with your brand. By knowing the route that a potential client has in your mobile app, from the first interaction to the completion of the order or abandoning the shopping cart or the contact form, you can quickly understand consumer behaviour and adjust the marketing strategy according to their necessities.
Smartphones have become part of us. People spend, on average, 4.8 hours a day on their mobile phones, according to a report conducted by data.ai. It’s clear then that a well-developed mobile app can bring more awareness to your brand. But do you know how to use it in order to also increase your sales?
Keep reading our article to find out how mobile apps can help you increase sales. This happens if they are built by expert mobile app developers who know their way with the UI and the UX:
1. Understanding consumer behaviour
It is not enough to know what the demand is in order to sell a product or a service. You need to understand very well the segment of customers you are addressing. This is why is vital to install a tracking and analytics system in your mobile application. They help you see exactly what your users are doing in the application.
Some of them will look for information to see if you are a sustainable company. Others will go directly to explore the catalogue of products or services. The numbers say it all, so gather as much information as possible. Analyse the time spent in each submenu, how long it takes to place an order, or how long it takes to get an answer from your customer support team. A tracking system can also help you determine if your application is interactive enough. It will help you make the right decisions for the future versions of the app, as well as for the future loyalty programmes you might develop.
2. Creating competitive advantage
In a world where technology is evolving at unprecedented speeds, people want to take advantage of new technologies. Some examples are: voice shopping, chatbots, augmented reality, the ability to find products based on the user-uploaded reference picture, and so on. Developing mobile applications can be even more fascinating if you create a virtual version of your Metaverse store with which customers and prospects can interact. For example, Nike has announced that they want to improve the customer experience when purchasing sports goods. This means they want to build their stores in the Metaverse. Even if it’s easier for clothing retailers to use augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT) to increase customer interaction with the brand. If you choose the right software development provider that uses up-to-date technologies you can for sure benefit from them too. Just think, if avatars can be worn with branded clothing, they can certainly interact with the services offered by a company too.
Put your imagination to the test! If you have a dedicated team of developers, it’s time to explore the world of Metaverse. Find your competitive advantage.
3. Retargeting customers at a low cost
As we mentioned in the first paragraph of the article, the world of marketing also developed. But this development has come at a high cost to companies. With so many online channels to reach your customers with promotional campaigns, you can risk. You can invest even in those that do not give the expected return. But this is where mobile app development can really make a difference. You won’t need to spend such a high budget for retargeting your customers thanks to the push notifications system.
The push notifications have become a less expensive way to act as a reminder for customers. It is helpful to notify if they have abandoned their shopping cart or that they will soon have exclusive discounts – or any other important news you wish to share. But remember: don’t abuse push notifications. They can be very disturbing for some of your customers.
4. Improving customer relationship management
Mobile applications are proving to be very useful in the process of keeping your customers loyal. All the points mentioned above such as creating a favourable framework for customer interaction with the brand. They facilitate the acquisition process and always update with future discount periods that help to build loyalty. Customer loyalty studies show that people who are loyal to the brand pay 67% more on services and products than people who have not reached the loyalty stage. Therefore, creating custom databases and segmenting them based on the level of loyalty can be a much simpler process after developing a mobile app.
5. Improving communication with customers
Even if you gather all this information, there are definitely some questions that your customers may have and you can’t anticipate. When building mobile apps, ask your offshore app development team to include a chat where people can ask questions that are not in the frequently asked questions section and have your customer support team ready to answer as fast as possible – mostly because, on average, a person’s attention span is between 8 and 12 seconds, according to a study conducted by Speed. The faster you pay attention to customer suggestions, the faster you can increase your sales.
If the ROI of developing mobile apps was one of your concerns, have no worries – all of the clients our team at Redbee Software worked with in the past have managed to quickly recover their investment – here are some examples of case studies.