Privacy Policy

Last updated: 4.12.2025

Redbee Software S.R.L. (“Redbee”, “we”, “us”, “the operator”) respects the privacy rights of the users of the website https://redbeesoftware.com/ and is committed to protecting personal data in accordance with Regulation (EU) 2016/679 (“GDPR”).

This Privacy Policy explains how we collect, use, store, and protect your personal data, as well as the rights you have regarding your information.

1. Who We Are

Redbee Software S.R.L.

VAT Number (CUI):

40091598

Trade Registry Number:

J2018004945120

For questions related to your personal data, you can contact us at:

office@redbeesoftware.com

2. What Data We Collect

2.1. Data you provide directly

  • first and last name
  • email address
  • phone number
  • company name (if applicable)
  • the message or information you submit via the contact form
  • your email address, when you subscribe to our newsletter through the sign-up form in the website footer, on our newsletter sign-up page, or within our blog and insights articles

2.2. Data collected automatically

Through cookies and similar technologies (detailed in our Cookie Policy):

  • IP address and approximate location
  • device, browser and operating system information
  • pages visited, time spent on the site and navigation path
  • the source that brought you to our website, including referral links and advertising campaigns
  • online identifiers assigned by analytics and advertising cookies

2.3. Data from third parties

  • social media platforms (depending on your interactions)
  • analytics and advertising providers (Google, Meta, etc.)

3. Purposes and Legal Bases for Processing

3.1. Responding to inquiries and communication

Legal basis: legitimate interest or actions taken at the request of the user.

3.2. Website usage analysis (Google Analytics 4)

Legal basis: consent.

3.3. Marketing, remarketing, and personalized advertising

(Meta Pixel, Google Ads, Google Tag Manager)
Legal basis: consent.

3.4. Security, fraud prevention, and proper website operation

Legal basis: legitimate interest.

3.5. Compliance with legal obligations

Legal basis: legal obligation.

3.6. Sending our newsletter

If you subscribe, we use your email address to send you our newsletter, which contains articles, case studies, webinar invitations and news about Redbee. We send one edition per month. We also record the date and the page on which you subscribed, as proof of your consent.

Legal basis: consent.

You can withdraw your consent at any time by clicking the unsubscribe link included in every edition. Unsubscribing takes effect immediately and does not affect any other communication with Redbee.

4. How We Use Your Data

Your personal data is used for:

  • improving your experience on our website
  • audience analysis and content optimization
  • direct communication when you request information
  • marketing and remarketing campaigns
  • sending our newsletter to subscribers
  • securing our IT systems

We do not sell your personal data to third parties.

5. Who We May Share Your Data With

5.1 Service providers

  • hosting and IT infrastructure
  • email service providers, including Odoo S.A., which hosts the platform we use to manage subscribers and send our newsletter
  • software development or maintenance services

5.2 Analytics and marketing platforms

  • Google LLC (GA4, Tag Manager, Ads)
  • Meta Platforms Ireland Ltd. (Meta/Facebook Pixel)
  • partnered advertising providers

5.3 Public authorities

Only when legally required.

All service providers are contractually required to comply with GDPR.

6. Transfers Outside the EU

Some providers (e.g., Google, Meta) may process data in the United States.

These transfers are protected through:

  • Standard Contractual Clauses (SCCs)
  • additional technical and organizational safeguards

We do not transfer personal data without adequate legal guarantees.

7. Data Retention Period

  • messages sent via contact forms: up to 12 months
  • newsletter subscriber data: for as long as you remain subscribed. If you unsubscribe, we delete your email address from our mailing list and keep only the record of your consent and of your withdrawal, for [retention period] as evidence of compliance
  • marketing data: up to 2 years or until consent is withdrawn
  • analytics data: according to GA4 settings (e.g., 14 months)
  • data required for legal obligations: according to applicable laws

When the data is no longer needed, it will be deleted or anonymized.

8. Your Rights Under GDPR

You have the following rights:

  • right of access
  • right to rectification
  • right to erasure (“right to be forgotten”)
  • right to object
  • right to restrict processing
  • right to data portability
  • right to withdraw consent at any time
  • right to file a complaint with the Supervisory Authority (ANSPDCP, www.dataprotection.ro)

For our newsletter, the quickest way to exercise your right to withdraw consent is the unsubscribe link at the bottom of every edition. You can also write to office@redbeesoftware.com and we will remove you from the list.

To exercise these rights:

9. Data Security

We implement appropriate technical and organizational measures to protect your data against:

  • unauthorized access
  • loss or destruction
  • alteration or accidental disclosure

All staff members are bound by confidentiality obligations.

10. Links to Other Websites

Our website may contain external links.
We are not responsible for the content or privacy practices of those websites.
We encourage you to review their respective Privacy Policies.

11. Changes to This Policy

We reserve the right to update the Privacy Policy.

12. Contact

For questions or requests related to your personal data:

Subscribe to our newsletter

Be the first to know about our latest news, insights and updates from the Redbee team.

You can unsubscribe at any time. We respect your privacy.

Offices

Cluj-Napoca, Romania

Redbee Software SRL

Mihai Eminescu 14, Cluj-Napoca, Romania

New York, United States

Redbee Software LLC

1140 Avenue of the Americas New York, NY 10036 United States

London, United Kingdom

Redbee Software LTD

71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Copyright © 2025 Redbee All Rights Reserved.